|
|
|
“Shawna's Home Team
21 Step Home Marketing Plan”
TEAM OBJECTIVES:
1. To expose your home to the maximum number of interested and capable buyers;
2. To educate all interested prospects on the unique features and lifestyle benefits your home offers;
3. To help you get the highest possible sales price for your home;
4. To make the listing and sales process easy, convenient, and problem-free for you;
5. To educate and assist you in the most effective ways to present your home for the greatest buyer impression.
MARKETING PLAN ELEMENTS:
1. Submit your home listing with full color interior and exterior photos for exposure to over 9,000 active agents in the Multiple Listing Service system . . . the same day your home is listed;
2. Present you with professional advice on presenting your home to show exceptionally well, and sell for the greatest possible price;
3. Create a custom flyer of features and lifestyle benefits of your home for use by cooperating agents showing your home;
4. Place a 24 hour Flyer Box outside your home so that potential buyers may easily stop and pick up important information and features of your home at any time;
5. Create a custom “full color packet” to be placed in your home for buyers to quickly and easily reference home features, tax information, room sizes, seller’s disclosure, lead-based paint disclosure and utility averages so that an excited buyer can have all the info they need to make an offer that day;
6. Maximize showing exposure through professional signage;
7. Enhance convenience of buyer viewing by placing your home on a key safe;
8. Educate you and potential buyers on the numerous methods of financing the purchase of your home.
9. Suggest constructive changes to your home to make it more appealing, and a sale more likely to interested buyers;
10. Send a personalized letter to residents of your subdivision promoting the features and lifestyle benefits of your home;
11. Keep you educated and up-to-date on listing and selling market conditions in your area;
12. Update you on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc.
13. Promote your home on my own personally sponsored web-site, IndianapolisAreaRealEstate.com, which is consistently ranked in the #1 or #2 position for searches related to Indiana and Indianapolis Area Real Estate on a network of the most popular search engines on the web, including Yahoo, MSN, Google and Lycos;
14. Follow-up on all agents who have shown your home to answer questions, and further motivate buyer interest;
15. Ensure that any offers from buyers are pre-qualified and capable of closing on the purchase;
16. Represent you in contract negotiations with buyers to help generate the highest selling price for your home;
17. Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing;
18. Personally order title insurance and research history of title insurance on the property in order to save you as much money as possible at closing;
19. Contact your mortgage company for the most accurate payoff amount at the time of closing;
20. Prepare a detailed net sheet for you at the time we list your home which will show you exactly what your expenses will be at the time of closing so that you’re not left with any unnecessary surprises;
21. Personally deliver your proceeds check to you at the closing of your home.
|
|
Each Office is Independently Owned and Operated.
Website design and hosting by iHOUSE ®
|
|
